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De WFA bestudeert ‘Agency Rosters’

Chris Van Roey
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Meer en meer merken doen beroep op meerdere bureaus voor het creëren en implementeren van hun plannen. Het overzicht van de bureaus waarmee een merk samenwerkt noemt men een ‘agency roster'. De WFA (World Federation of Advertisers) heeft dit model bestudeerd bij 50 multinationals.

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