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De relatie tussen adverteerder en creatief bureau: 
een kwalitatief onderzoek van UBA en PitchPoint

Chris Van Roey
advertisers-agency.jpg

Naar aanleiding van de oprichting van het Expert Community 'Agency Management', deed PitchPoint in opdracht van UBA een onderzoek bij een aantal grote adverteerders naar hun relatie met hun creatief bureau. In tegenstelling tot wat sommige internationale studies uitwijzen, zit de relatie tussen adverteerders en creatieve bureaus in België wel goed. Over het algemeen heerst er tevredenheid.

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