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UBA publiceert Belgian Digital Media Charter

Karim Debbah

In juni 2018 publiceerde UBA het Global Media Charter. Daarin identificeerde UBA acht aandachtspunten in de digitale media waar merken zich fundamenteel zorgen om maken. Vandaag neemt UBA het initiatief in haar ‘Belgian Digital Media Charter’ om voor elk van de probleemgebieden concrete criteria en aandachtspunten voor de Belgische markt uit te werken. UBA zet hiermee een belangrijke stap in de hervorming van de Belgische digitale advertentiewereld.

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