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Wat is Retargeting?

Chris Van Roey
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Retargeting is een veelgebruikte online reclamepraktijk waarbij internet gebruikers die een website bezochten opnieuw gecontacteerd worden via advertenties op websites van derden om hen alsnog te overtuigen de dienst of het product te kopen.

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probase_notice UBA

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Stores the user preference regarding the display of a banner.

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Short lived cookies used to temporarily store data for the visit

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bcookie LinkedIn

Used by LinkedIn to track the use of embedded services.

 180 days
li_fat_id LinkedIn

Member indirect identifier for Members for conversion tracking, retargeting, analytics

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li_gc LinkedIn

Used to store guest consent to the use of cookies for non-essential purposes

 6 months
li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

 90 days
lidc LinkedIn

To facilitate data center selection.

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pbVisitorID UBA

Identification of returning visitors

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