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Onderzoek wijst uit dat de marketeer zijn strategie te vaak in de spiegel zoekt

Simone Ruseler, Knowledge Manager
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“Echt iedereen zit op social media” of “Kabeltelevisie is zo passé”, de kans is groot dat die uitspraken bekend in de oren klinken.  Maar klopt dat wel? BD myShopi & UBA stellen vast dat de leefwereld van de gemiddelde marketeer enorm verschilt van die van de gemiddelde Belg.

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