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Wat is Consent Management Platform?

Chris Van Roey
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Een Consent Management Platform (CMP) is een gestandaardiseerd adtech platform waar online uitgevers hun gebruikers informeren over het type gegevens dat zij verzamelen en waar ze toelating vragen om deze data te gebruiken voor verdere gegevensverwerking. 

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Used to make a probabilistic match of a user's identity.

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To facilitate data center selection.

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