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Opinie door Stephan Loerke: herstel het digitale ecosysteem

Stephan Loerke, WFA CEO
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UBA identificeerde een reeks van uitdagingen voor merken en adverteerders in 2019. Het herstellen van het digitale ecosysteem is één van de belangrijke aandachtspunten. En daarin speelt de World Federation of Advertisers (WFA) een prominente rol. Stephan Loerke, CEO WFA, kadert de problematiek.

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