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Opinie door Marc Dupain: Beperk regulering en promoot zelfregulering

Chris Van Roey
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UBA identificeerde een reeks van uitdagingen voor merken en adverteerders in 2019. Het promoten van de zelfregulering in ons vakgebied, om aldus complexe regulering te vermijden, is één van de belangrijke aandachtspunten. En daarin speelt de Raad voor de Reclame (RvdR) een prominente rol. Marc Dupain, general manager WE MEDIA en voorzitter RvdR, kadert de problematiek.

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