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Opinie van Jozefien Daelemans: "Het wordt tijd dat we diversiteit zichtbaar maken in onze reclame”

Jozefien Daelemans, Chief Editor Charlie Magazine Chief Editor Charlie Magazine
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Reclamespots die bol staan van clichés en gedateerde rollenpatronen? Als het van UBA afhangt, is dat binnenkort verleden tijd. Op 29 januari lanceerden zij het charter ‘Unstereotype Communication’ om adverteerders en reclamemakers aan te sporen werk te maken van diversiteit en inclusie in reclame. Een belangrijke stap in de goede richting.

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