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Opinie door François Chaudoir: decodeer de complexiteit

Chris Van Roey
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UBA identificeerde een reeks van uitdagingen voor merken en adverteerders in 2019. Het decoderen van de complexiteit in ons vakgebied is één van de belangrijke aandachtspunten. En daarin spelen mediabureaus een prominente rol. François Chaudoir, voorzitter van de UMA (United Media Agencies), kadert de problematiek.

 

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