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Effie Awards: 30ste verjaardag met nieuwigheden

Simone Ruseler, Knowledge Manager
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2019 wordt een feestjaar voor de Effie Awards. Zij worden immers voor de 30ste keer in ons land uitgereikt. Uiteraard zijn de ROCI en de ROI de basis van deze awards, maar daarvoor zijn de strategie en het mediagebruik van essentieel belang. Vandaar een nieuwigheid dit jaar: de "Mentions of Excellence": excellence in strategy en in media use. Vorig jaar viel bv. de Proximus-case op. Ze toonde aan dat digital dankzij zijn data-troeven heel wat voordelen biedt.

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