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"Marketing is finance is business"

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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Chris Burggraeve, voormalig Global CMO van AB InBev, was te gast tijdens de Algemene Vergadering van UBA. Hij kwam uitleggen hoe belangrijk het is voor marketeers om een stem te hebben op de beslissingsniveaus bij bedrijven. We stelden hem drie vragen.

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