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Dove lanceert het project #ShowUs

Media Marketing
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Op basis van een enquête waaruit blijkt dat 70% van de vrouwen in de wereld zich nog steeds niet herkent in de mediabeelden die ze dagelijks voorgeschoteld krijgen, lanceerde Dove het project #ShowUs. Dove creëerde daartoe een collectie van meer dan 5.000 beschikbare foto’s van vrouwen. Die vormt aldus de grootste beeldbank die door vrouwen is gecureerd. Doelstelling is de stereotypen rond schoonheid doorbreken, meer bepaald door vrouwen te tonen zoals ze zijn in plaats van zoals anderen hen zouden willen zien.

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