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Martin Lindstrom: "Reclamebureaus hebben te hard geprobeerd hun klanten te behagen"

Media Marketing
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Dat de UBA Trends Day zijn bezoekers – 1500 van wie 80% adverteerders dit jaar, alweer een record – elke keer een prestigieus lijstje met bevlogen sprekers serveert, weten jullie natuurlijk al lang. Een van hen was op 21 maart de Deen Martin Lindstrom (chairman van Lindstrom Company), merkenbouwer, auteur en volgens Time een van de 100 invloedrijkste denkers van 2019. MM mocht hem interviewen tijdens een boeiend gesprek over zieltogende merken, uitstervende reclame en hoopvolle alternatieven.

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