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UBA Trends Day Spreker Peter Hinssen over 'Trends in Society'

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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"Als ik merkenbouwer was, zou ik graag willen begrijpen waarom attitude sneller verandert dan gedrag. Gedrag is wanneer de consument verandert. Maar hoe kun je de attitude beïnvloeden voor dat gebeurt? Alles draait om snelheid en alertheid."

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