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De media manager is dood! Leve de media performance manager!, door Geert Debruyne, fma

Media Marketing
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De functie van media manager lijkt soms een uitstervende soort. Terwijl de nood aan mediacoördinatie en de link van media met de business groter dan ooit is. De oplossing? De media performance manager: de persoon die zich bezighoudt met het meten van de performance én de koppeling naar businessobjectieven.

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