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Marc Pritchard ijvert voor een nieuwe 'media supply chain'

Media Marketing
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Het is nog maar eens een tirade tegen het digitale ecosysteem uitgesproken door een van de meest gerespecteerde adverteerders wereldwijd. Op de laatste conferentie van de Association of American Advertisers heeft Marc Pritchard er bij de industrie en meer bepaald bij de digitale reclamespelers op aangedrongen om te investeren in een nieuwe ‘media supply chain’ om aldus een efficiënter, aantrekkelijker en meer verantwoorde omgeving voor merken te creëren. 

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