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Decodering Marketing Technology: Blockchain

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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"Blockchain kan in the marketing sector op twee domeinen worden toegepast. Ten eerste, de aankoop van digitale media en een tweede belangrijk aspect is vertrouwen." Interview met Patrick Kindt, General Manager Marketing & Communication en Rudi Peeters, senior general manager, CIO, beiden bij KBC.

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