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Entertainment is een vitale behoefte voor de Prosumers

Media Marketing
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Volgens de nieuwe editie van het Prosumers-onderzoek van Havas dat gevoerd wordt bij consumenten die vooruitlopen op trends (17.000 respondenten in 37 landen) en dat de positionering van de groep inzake Advertainment versterkt, beschouwt 83% van hen entertainment als een vitale behoefte.

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