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"Chris Burggraeve schreef een boek naar mijn hart", zegt Fons Van Dyck

UBA Team
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Het laatste boek van Chris Burggraeve, voormalig wereldwijd CMO van AB InBev, heeft als titel: “Marketing is Finance is Business”. Daarin verdedigt hij de stelling dat marketing veel meer is dan mooie plaatjes of technologische hoogstandjes. 

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