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Een checklist van 8 punten voor programmatische transparantie

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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Adverteerders gaan steeds vaker zonder tussenpersoon met aanbieders van digitale technologieën en adtech in zee. Of een merk nu transparantie of geheimhouding nastreeft, de checklist van 8 punten, opgesteld tijdens de recentste WFA Programmatic Workshop in april 2019 in Singapore, biedt een hulpmiddel voor adverteerders om zelf hun bestaande model te evalueren.

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