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BrandZ: Amazon stoot Google en Apple van de troon

Media Marketing
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Nadat Google en Apple de afgelopen twaalf jaar om beurten het BrandZ-onderzoek van Kantar overheersten, moeten ze de eerste plaats nu afstaan aan Amazon. Dat voert voortaan dus de rangschikking van de krachtigste merken in alle sectoren samen aan. De waarde van Amazon steeg met 52% ten opzichte van 2018 tot een bedrag van 315 miljard dollar. Daarmee gaat het merk Apple (+3% tot 309,5 miljard dollar) en Google (+2% tot 309 miljard dollar) vooraf.

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