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Wat is yield management?

Chris Van Roey
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Yield management, ook wel revenue management genoemd, is een optimalisatie-methode die de prijs van een product of dienst aanpast met de bedoeling een zo hoog mogelijk rendement te realiseren. Op basis van onderzoek wordt via het prijsmechanisme de vraag aangepast aan het beschikbare aanbod. Het optimaal aantal producten wordt aangeboden aan het juiste aantal klanten tegen de beste prijs.

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