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There is no such thing as a free lunch, een opinie door Harry Demey

Harry Demey, CEO LDV United CEO
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Een paar weken geleden schreef ik een column in Media Marketing* met de redelijk uitdagende titel: “partnergeweld”. Ik beschrijf daarin de moeilijke relatie tussen media, hun interne en externe creatieve en productie- afdelingen en de creatieve bureaus. Ze komen vaak op ons terrein en niet altijd op een even marktconform en strategisch/creatief niveau.

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