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Als bedrijf samenwerken met startups

Chris Van Roey
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Innovaties zijn vaak weggelegd voor grote bedrijven. Soms is het interessant om samen te werken met startups die een volledig andere dynamiek hebben. Op ad:tech in september 2019 in Londen vertelde Benni Lickfett, hoofd technologie en innovatie, hoe ze dit bij Diageo aanpakken. Hij formuleerde 4 tips om als bedrijf succesvol samen te werken met startups.

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