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Staat de traditionele winkel in de uitverkoop?

Els Breugelmans, Speaker @ UBA Academy
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Nee, we shoppen binnenkort echt niet enkel op het web, zegt Els Breugelmans. Zij is retail­expert en doet onderzoek naar consumentengedrag en e-commerce. “Dan denk je dat er twee groepen consumenten bestaan: de online- en de offline­consument, en dat de ene groep groeit en de andere verdwijnt. Maar zo werkt het niet. De meesten van ons zijn vandaag omni-channel: we doen allebei.”

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