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De dalende interesse van adverteerders en agentschappen voor elkaar, een opinie van Geert Debruyne

Geert Debruyne (Founder fma) - Speaker @ UBA Academy
Geert Debruyne_MM

De laatste studie van ID Comms gelezen, beste adverteerder? Ik vermoed van niet want de studie toont de dalende interesse tussen adverteerder en agentschap aan. Jullie adverteerders beschouwen media in het algemeen, en jullie agentschap in het bijzonder nog steeds, en zelfs meer dan vroeger, als ‘commodity supplier’. Tja, het interesseert me inderdaad ook niet wat er op de achterkant van dat ‘365 Delhaize’ pak zout staat. Het is het goedkoopste en zout is zout, toch?

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