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WARC studie over evoluties in martech

Chris Van Roey
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De wereldwijde markt voor marketing technologie kende vorig jaar een groei van 22% en bedraagt 121,5 miljard dollar. Dat zegt het rapport 'Martech: 2020 and beyond' van WARC en BDO. De studie is gebaseerd op een jaarlijks onderzoek waaraan meer dan 750 merken en bureaus in Noord-Amerika, het Verenigd Koninkrijk, Europa en Azië-Pacific deelnamen.

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