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Effie ontrafeld: Woohoo!, brons!

Gerd De Kee, Expert Strategy & Branding
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Bij UBA vinden wij return on marketing investments heel belangrijk. Dat verklaart onder meer ons enthousiasme en onze actieve inzet voor de EFFIE-awards. Wij vroegen de UBA-leden onder de winnaars om hun winnende case uit te leggen. Deze week laten we Athalie Surkyn van de Nationale Loterij aan het woord. Wij vroegen haar toe te lichten welke factoren volgens haar doorslaggevend waren voor het winnen van hun bronzen EFFIE voor de “WOOHOO!”-campagne. 

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