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Raja Rajamannar, Mastercard: "reclame is dood, het draait allemaal om ervaringsgerichte marketing"

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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WFA, met de hulp van The Economist Group, sprak met Raja Rajamannar, CMCO van Mastercard en WFA voorzitter. Luister enaar zijn betoog over de opkomst van ervaringsmarketing, merkkracht en doelgerichtheid.

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