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De marketer als orkestmeester

Vincent Dumon, Colruyt Group Business Data Owner (COLRUYT)
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In de Expert Community Marketing & Technology van begin december stelden we de nieuwe rol van de marketer voor: die van orkestmeester. Figuurlijk uiteraard… we gingen samen met IBM en SAS dieper in op de manieren waarop je als marketer met al je verschillende kanalen een eensluidend signaal kunt sturen naar je klant.

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