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Programmatic creation als voorbode van de toekomst van de reclame, door Gamned

Media Marketing
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In tien jaar tijd is de manier waarop digitale media ver- en gekocht worden radicaal veranderd. IA en Machine Learning hebben op hun beurt een impact op de wereld van marketing en reclame. Na de opmars van programmatic - de technologie die bijna het volledige aankoopproces van reclameruimte automatiseert - is het nu tijd voor programmatic creatie. De combinatie van beide termen heeft een groot potentieel voor adverteerders.


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