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Digital News Report 2020: de lezersmarkt wordt prioritair

Media Marketing
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De nieuwe editie van het Digital News Report van het Reuters Institute en de universiteit van Oxford is zopas verschenen (233 kaderleden uit de pers die in 32 landen online bevraagd werden tussen november en december 2019). 73% van de respondenten zegt met vertrouwen of zeer veel vertrouwen vooruit te kijken naar 2020. Uitgevers zijn er almaar meer van overtuigd dat hun toekomst afhangt van de evolutie van de lezersmarkt. Een respondent op twee denkt dat het op termijn hun voornaamste inkomstenbron zal zijn; 35% hecht het meest belang aan de klassieke mix reclame-lezers en 14% mikt enkel op reclame.

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