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Kennen de marketeers de opportuniteiten van de game-industrie wel?

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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Uit het onderzoek Gaming Demystified van de World Federation of Advertisers (WFA) naar de game-industrie blijkt dat de meeste marketeers er mogelijkheden in zien, al is het nu vooral belangrijk om meer inzicht te verwerven in de wereld en effectiviteit van games.

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