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Nathalie Erdmanis (AG Insurance): "Ik denk dat merken intensiever, maar anders zullen communiceren aan het einde van de crisis"

Media Marketing
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In onze reeks waarin we adverteerders aan het woord laten over de uitdagingen waarmee de huidige gezondheidscrisis hen confronteert, waarschuwt Nathalie Erdmanis (director strategic marketing & branding, AG Insurance) voor misplaatste communicatie. Ze moedigt merken ook aan eerst te handelen en pas daarna het woord te nemen.

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