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Eerste marktplaats voor DAT-labels in Google DV360

Zaki Lahbib, Expert Paid Media
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De eerste 11 Belgische nieuws-sites met het kwaliteitslabel Digital Ad Trust Belgium voor display zijn nu ook verzameld te koop op het marketing platform voor programmatische aankopen van Google, de zogeheten DV360. Dat is het resultaat van een samenwerking met Google om deze sites te groeperen in een kwaliteitsvolle marktplaats.

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