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Media & Me: Kantar buigt zich over personalisering

Media Marketing
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Kantar publiceerde de vierde editie van zijn ‘Dimension’ onderzoek dat de sleutelproblematieken in de marcom sector verkent en ook planning op maat alsook mediabuying onder de loep neemt. Onder de titel ‘Media & Me’ onderzoekt het verslag hoe merken, bureaus en media kunnen slagen in een medialandschap waar personalisering de norm is.

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