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De Raad voor de Reclame wordt het Communicatie Centrum

Chris Van Roey
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De Raad voor de Reclame is de vereniging die de zelfregulering voor reclame in België organiseert. De vereniging werd, onder andere door UBA, opgericht in 1967. UBA zorgt voor een belangrijk deel van de financiering en bekleedt het vice-voorzitterschap. Naast adverteerders maken ook bureaus en media deel uit  van de vereniging. Een van de belangrijkste activiteiten is de organisatie van de JEP, de Jury voor Ethische Praktijken inzake Reclame, een onafhankelijk en paritair samengesteld orgaan dat de klachten over reclame-uitingen behandelt.

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