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Merken besparen wereldwijd 50 miljard $ op reclame in 2020

Chris Van Roey
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WARC voorspelt in zijn 'Global Advertising Trends'-rapport dat de wereldwijde reclame-uitgaven dit jaar met 8,1% - 49,6 miljard dollar - zullen dalen tot 563 miljard dollar. Dit is het gevolg van ernstige bezuinigingen als gevolg van de uitbraak van COVID-19. De nieuwe projecties zijn gebaseerd op gegevens van 96 markten.

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