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Voedingssector lanceert Belgian Pledge 3.0

Chris Van Roey
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Obesitas en overgewicht vormen een complexe maatschappelijke uitdaging. De voedingssector neemt daarin haar verantwoordelijkheid op, onder meer op het vlak van reclame en marketing. Omdat kinderen jonger dan 12 jaar nog niet voldoende kritisch kunnen omgaan met reclame en marketing lanceerden UBA, Fevia en Comeos in 2012 de Belgian Pledge. De ondertekenaars nemen daarin engagementen om reclame te beperken voor producten die niet voldoen aan specifieke voedingscriteria en die engagementen laten ze door onafhankelijke partners controleren.

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