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Naar meer nabijheid, samenwerking en opbrengst met Content Marketing

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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Volgens de recentste studie van UBA bij haar leden werd 88% van de reclamecampagnes door de Covid-19-pandemie uitgesteld of geannuleerd. Uit een onderzoek van de ACC bleek dan weer dat de contentmarketingcampagnes buiten schot zijn gebleven. Maar wat is er dan veranderd op het vlak van contentmarketing? Welke lessen kunnen we trekken?

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