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De programmatic waardeketen ontrafeld ?

Zaki Lahbib, Expert Paid Media
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Onlangs stelde ISBA (UK) in samenwerking met PwC vragen omtrent de digitale waardeketen die nooit eerder werden gesteld. Ook in de meest transparante programmatic modellen is het voor veel adverteerders en agentschappen nog steeds niet duidelijk hoe de flow die leidt van adverteerder tot uitgever eruitziet.

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