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Mediavooruitzichten voor Q3 en Q4 2020

Chris Van Roey
inflation.jpg

De volledige impact van de Covid-19-pandemie op de media in 2020 en daarna is nog onbekend. Terwijl het bereik bij sommige media is gedecimeerd, is het bij andere media aanzienlijk toegenomen. Dit heeft geleid tot een aanzienlijke prijsinflatie op veel markten, met name in markten en media waar de prijsstelling rechtstreeks wordt beïnvloed door de dynamiek van vraag en aanbod.

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