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WFA analyseert de rol van de CMO

Chris Van Roey
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WFA (World Federation of Advertisers) en het onderzoeksbureau 2CV deden een onderzoek naar de rol van de Chief Marketing Officer (CMO). Zij interviewden 683 senior marketeers uit 31 landen en bundelden hun bevindingen in het rapport "The CMO conundrum and the search for the unicorn marketer".

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