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Mélanie Decelle (Spadel): "Het komt er als merk op aan denk ik om authentiek te blijven en meer dan ooit te denken in functie van de gemeenschap"

Media Marketing
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Om de (commerciële) zomer goed te maken lanceerde SBS in samenwerking met Happiness onder andere Het Belgisch Reclameblok, een reclameonderbreking die zoals haar naam al aangeeft enkel spots van nationale adverteerders bevat en die telkens ingeleid wordt door een kort gesprek met een Belgische CEO. Het concept werd afgetrapt door Spadel dat met zijn merken Spa en Bru tot ons nationaal erfgoed behoort. Tekst en uitleg door marketing director Mélanie Decelle.

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