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Global TV Group zet troeven televisie in de verf

Media Marketing
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De Global TV Group, een informele groepering van zenders en regies in Europa, de Verenigde Staten, Canada, Australië en Latijns-Amerika die televisie wil promoten (en waartoe egta behoort), publiceerde zopas de derde editie van zijn Global TV Deck. Daarin werden gegevens betreffende 26 landen verzameld over de troeven van het medium: bereik, populariteit, veerkracht, impact en effectiveness. De gegevens voor België komen uit de CIM-studie, maar ook uit de Digimeter en het Re-Evaluating Media-onderzoek van Ebiquity.

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