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Marketing Procurement moet meer doen dan besparen

Chris Van Roey
EC Procurement_iStock-1127866568.jpg

Bij een aantal marketeers leeft de overtuiging dat de Marketing Procurement afdeling alleen geïnteresseerd is in besparingen. De procurement afdeling kan echter een wezenlijke bijdrage leveren aan marketeers en extra waarde creëren. WFA deed er een onderzoek naar en publiceerde het rapport "Project Spring: Revolutionising the perception and contribution of global marketing procurement".

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