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UBA Podcast : Marc Michils (Kom op tegen Kanker), een Game Changer

Chris Van Roey
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Marc Michils is Algemen Directeur van 'Kom op tegen Kanker'. Hij werkte heel zijn carrière bij reclamebureaus (BBD0, Quattro, Saatchi) en maakte in 2013 de switch naar non-profit. Hij benadrukt dat strategie ook 'doen' is en niet alleen 'denken' en geeft ons inzicht in de manier waarop hij van Kom op tegen Kanker een sterk merk maakte. Hij adviseert marketeers om de gedrevenheid van de organisatie, haar medewerkers en haar merken emotioneel te vertalen naar de doelgroep.

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