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Paper Reach Survey: bpost benadrukt nogmaals de kracht van In-Home Advertising

Media Marketing
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De nieuwe Paper Reach Survey van bpost Media bevestigt dat Belgen gehecht zijn aan de inhoud van hun brievenbus. Het onderzoek dat gevoerd werd door Profacts, omvat twee luiken. Het eerste omvat een beeld van de gewoonten en attitudes van de Belgen ten opzichte van In-Home Advertising, zowel betreffende geadresseerd reclamedrukwerk als huis-aan-huis folders. Het onderzoek werd gevoerd op een steekproef van 2.000 consumenten, representatief voor de Belgische bevolking. Het tweede luik zal, op basis van een panel van meerdere weken, peilen naar specifiek gedrag ten opzichte van de ontvangen campagnes. De resultaten worden in november bekendgemaakt.

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