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WFA voorspelt sterke mediadeflatie in TV en online video

Zaki Lahbib, Expert Paid Media
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Jaarlijks publiceert de World Federation of Advertisers (WFA) "Outlook" . Dit rapport, dat op globaal niveau de mediaprijzen per markt bestudeert, wordt uitgebracht in samenwerking met verschillende stakeholders en vraagt men input bij adverteerders, mediabureau's en consultancy specialisten. 

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